Ready or not,
2013 is here! Like most, I start each New Year with a few resolutions. Usually
they are things like limit sodas, exercise more, and eat healthier. Each one
will last for a few weeks – then I break. This year I am trying something
different! In the book Attitude is
Everything by Paul Meyer describes S.M.A.R.T.
goals as those that are Specific, Measurable, Attainable, Relevant,
and Timely. Using this method, you are
able to set yourself up for success by setting benchmarks. In the past, my
resolutions have been unsuccessful because they were not smart. This year, my
personal/farm goals are SMART. I have also put them in writing, to hold myself
accountable and serve as a reminder to keep my eye on the prize…
With the National
and State Beef Checkoff programs, the Alabama Cattlemen’s Association is able
to set goals. Each year a task force committee made of cattle producers, Auburn
University Department of Animal Sciences faculty, and industry partners team up
to develop a marketing plan for the collected Checkoff dollars. Once complied,
the Marketing Plan is approved by the Alabama Cattlemen’s Association Board of
Directors. The Alabama Beef Checkoff:
2013 Marketing Plan has over 230 “goals” to accomplish this year!
The ACA staff and
leadership are excited to present the 2013 Marketing Plan and look forward to
implementing the programs and ideas. From our cows to your herd - best wishes for
a Happy New Year filled with a good calf crop, lush pastures, good weather
& record cattle prices!
What are your New
Year’s resolutions for your farm or county Cattlemen’s Association?
You can read the Alabama Beef Checkoff: 2013 Marketing Plan by clicking the cover.
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