A Busy Week For The Beef Checkoff Program

Even though it is the beginning of the year, the Beef Checkoff has hit the ground running for 2013!  Check out scenes from the "Distinguished Young Women of Alabama" luncheon and the 2013 Jr. and Sr. High School State Beef Cook-off that took place last week at the Alabama Cattlemen's Association building.

Ready or not, 2013 is here! Like most, I start each New Year with a few resolutions. Usually they are things like limit sodas, exercise more, and eat healthier. Each one will last for a few weeks – then I break. This year I am trying something different! In the book Attitude is Everything by Paul Meyer describes S.M.A.R.T. goals as those that are Specific, Measurable, Attainable, Relevant, and Timely. Using this method, you are able to set yourself up for success by setting benchmarks. In the past, my resolutions have been unsuccessful because they were not smart. This year, my personal/farm goals are SMART. I have also put them in writing, to hold myself accountable and serve as a reminder to keep my eye on the prize…

With the National and State Beef Checkoff programs, the Alabama Cattlemen’s Association is able to set goals. Each year a task force committee made of cattle producers, Auburn University Department of Animal Sciences faculty, and industry partners team up to develop a marketing plan for the collected Checkoff dollars. Once complied, the Marketing Plan is approved by the Alabama Cattlemen’s Association Board of Directors. The Alabama Beef Checkoff: 2013 Marketing Plan has over 230 “goals” to accomplish this year!

The ACA staff and leadership are excited to present the 2013 Marketing Plan and look forward to implementing the programs and ideas.  From our cows to your herd - best wishes for a Happy New Year filled with a good calf crop, lush pastures, good weather & record cattle prices!

What are your New Year’s resolutions for your farm or county Cattlemen’s Association?

 

You can read the Alabama Beef Checkoff: 2013 Marketing Plan by clicking the cover.