Learning to tell our own story

One thing you can say about being involved in the cattle business is that you never stop learning. Whether its new trends in production technologies or just a better way to fix fence, there's always something new to learn.

This said, maybe one thing we should all study up on is how to answer consumers questions about our industry. Let's face it, if less than 2% of our country's population is involved in production agriculture then the rest of the 98% probably has a few questions. Isn't it in our own best interest to be able to give them straight answers they can depend on?

One of the best resources provided by beef checkoff dollars are talking points on a variety of issues that come up every day. When a member of the media calls here to the ACA office, these talking points are an integral part of our play book for delivering fact-based comments.

 

Recently, Drovers Journal released an insert of Beef Industry Talking Points drawing upon information gathered using checkoff dollars. Our hat goes off to Drovers for compiling this making it available.

To read the all 13 pages of the document covering Communication, Food Safety, Hormones, Antibiotics, Factory Farms, Environment, Types of Beef, Nutrition, and Animal Welfare, please check out the link below:

Beef Industry Talking Points from Drovers Journal

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