Believe it or not, November is almost here! While the 2015 year may be winding down, our schedules are not! In fact, you'll find that we are already busy making plans for 2016! It's an exciting time for the ACA with October Beef Month in full swing, Beef Checkoff Marketing Plan task force meetings, a new membership year approaching and Convention just around the corner! Staying busy for Alabama's cattlemen is what the ACA staff loves to do.
See #WhatsGoingOn this week at the Cattlemen's building in Montgomery!
2016 Marketing Plan Task Force Meets
Each year, a strategic marketing plan must be implemented to dictate how Alabama's beef checkoff dollars will be spent. With 2016 on the horizon, the task force had its first meeting of the strategic planning process on Tuesday, Oct. 27 at the Cattlemen's offices.
The group of more than 40 Alabama cattlemen and industry influencers gathered Tuesday morning to hear a quick overview of the day from ACA's Dr. Billy Powell and Erin Beasley then were given an overview of national beef checkoff programs from NCBA representative Shawn Darcy. Shawn's talk gave an interesting perspective of what consumers and the millennial generation understand and want of the beef industry. After Shawn finished up his presentation, the task force divided into three breakout groups focused on producer communication and youth activities, consumer promotion and education and crisis preparedness. To break up the time of the day's long meetings, the group was treated to a delicious steak lunch!
It was a productive day, indeed, and big leaps were taken in the creation of the 2016 Marketing Plan. The ACA staff would like to thank all those who attended and gave their input. Checkoff dollars belong to our state's cattlemen, and we want to make sure we use them to their benefit and desire!Congrats to The Old Barn Restaurant!
Bull Sales and Livestock Shows
ACA's Curt Berry has found himself on the roads a lot during this fall season in Alabama. He's traveled from one side of the state to the other attending bull sales. This past weekend, he had the pleasure of attending the Debter Hereford Farm annual sale in Horton, AL in Blount County. This coming Friday, he won't have to travel too far to attend the CK Cattle Bull Sale in Hope Hull, AL near Montgomery.
Following Friday's sale, Curt will spend his weekend at the Alabama National Fair here in Montgomery offering assistance in the cattle shows that occur during fair season. If any of our AJCA members are planning to be there, look out for Curt and give him a shout!
SLE Exec and Staff Plans for Rodeo
This afternoon, SLE staffers and the executive committee will meet via conference call to discuss some of the nitty gritty details of the 2016 SLE Rodeo. We are getting very excited for this year's performances, and hope that you are getting ready to attend! Ticket sales will be up before you know it, but until then save the dates for March 17-19, 2016 at the Garrett Coliseum in Montgomery! Wrapping Up Beef Month
ACA staffer Erin Beasley will be in Birmingham Thursday, Oct. 29 to finish up October Beef Month activities. At noon, beef will be featured on FOX 6 news in a cooking segment. That evening, 60 dietitians from the area will join the ACA for a beef program to discuss hot topics in the cattle industry and how to incorporate lean beef into a healthy diet. Erin's worked hard during October Beef Month, and her efforts are appreciated by staff and Alabama's cattlemen!
County Meetings Galore!
Don't miss your county meeting in November! Here's the information we have on upcoming November meetings!
- Pike County: Monday, November 2 at 6pm, PCCA Building in Troy
- Butler County: Saturday, November 7th
- Barbour County: Thursday, November 12 at 6:30 pm, Texasville Community House, 2429 County Road 53, Texasville, Alabama. Please RSVP by Wednesday, November 11, 2015, by calling Merri Robinson at (334) 775-3284.
- Sumter County: Thursday, November 19th at 6pm, Livingston Civic Center
- Randolph County: Thursday, November 19th
- Lauderdale County: Thursday, Nov. 19th at Crosspoint Church of Christ
- Conecuh County: Sat., November 21st at 6pm, Repton School
Final Call: Beef Up Your Tailgate
This Saturday, October 31 is your FINAL chance to enter into the October Beef Month #BeefUpYourTailgate contest! It's easy to enter- simply use beef in a tailgate recipe at this weekend's games, take a picture of your friends, family and beef menu item and post it to the ACA Facebook page! It's that easy, and it's worth it for the awesome prize package that comes along with it! Learn more here. 2016 ACA Membership
Renewal statements will be mailed for 2016 dues next week! Currently dues remain at $30, and the dues increase to $50 will take effect on March 1, 2016.
ACA members are eligible for an amazing discount program! Check it out:
ACA members are eligible for an amazing discount program! Check it out:
- 1-year subscription to the Alabama Cattleman magazine
- www.bamabeef.org—FREE shipping on purchase online store
- Cattlemax - 10% discount www.cattlemax.com/alcattle
- The MOOseum—20% OFF your total purchase in store purchase
- Priesters Pecans—20% OFF a single item at any retail store
- Walker Lands & Cattle, LLC — $250 OFF a purchase of a Gooseneck Brand livestock trailer (Rodney Walker 256-846-5066)
- DELL computers - www.dell.com/mpp AT&T Wireless—http://www.att.com/wireless/aca
- Bush Hog—$250 OFF any Bush Hog Brand product valued at $5,000 or above
- American Fast Lube—$7 OFF an oil changes and 10% off any other service
- Air Evac Lifeteam—$10 OFF any one year membership
- Enterprise Car Rentals—Discounts offered to ACA members
- Healthy Lifestyle —FREE Pharmacy Card www.bamabeef.pharmacycard.org
- Wyndham Hotel Group—15% OFF rates
National and State Conventions
Save the dates! The NCBA Beef Meet will be held January 27-29, 2016 in San Diego! To learn more about this year's #BeefMeet and to swing a sweet deal on registration costs, read Region 2 NCBA Marketing Ambassador and ACA member's Michelle Bufkin blog spot HERE. She's happy to help with any questions and offers promotional codes.
Shortly after the 2016 #BeefMeet comes the ACA Convention. The convention will be held in Birmingham this year at the Sheraton Hotel Feb. 26-27, 2016. Be looking out for more information, but until then, save the date!
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