This week’s #ThrowbackThursday throws back to 1987 and some
early beef checkoff action! After members of the Southeast Cattle Marketing
Association decided there was more to beef than production and marketing, they
decided to give more than just lip service to beef promotion. During the
association’s 1987 special sale hosted in Montgomery, each producer donated $1
per head in the sale to the ACA. Pictured is 1987 SCMA President Mose Tucker
(left) as he presents ACA representative Cecil Lane (right) with a $3400 check
to use in beef promotion efforts.
Today, the Beef Checkoff is still continuing the legacy of
beef promotion!
