Beef Fact Friday: 30-Day Protein Challenge

Lean beef is part of a healthy lifestyle, and today’s #BeefFactFriday offers a great way for you to power up on protein and incorporate lean beef into your meal plans. The 30-Day Protein Challenge offers daily motivation to follow the fun, step-by-step plan to help you get the maximum amount of protein in your diet. Join the challenge today and learn about how adding protein to your meals can help you lose and/or maintain a healthy weight, support a healthy metabolism and age more vibrantly by consuming the high-quality protein that lean beef offers! 

Click Here to Learn More About the 30-Day Protein Challenge

Throwback Thursday: 1958 Beef Cattle Short Course

#ThrowbackThursday to 1958 when county leaders attended a Beef Cattle Short Course at the Black Belt Sub-Station. Pictured L-R are George Herring, Bibb president; H.A. Pauly, Shelby secretary-treasuer; O.G. McBeath, Wilcox past president; John Trotman, Montgomery vice president; Jake Matthews, Talladega assistant county agent; Howard Murfee, Autauga president; Jimmy Parks, Tuscaloosa secretary and U.C. Jenkins, Sumter president. 

BIG NEWS: 2015 Dietary Guidelines for Americans Support Lean Beef in a Healthy Diet

The newest Dietary Guidelines for Americans, released by the U.S. Department of Health and Human Services and the U.S. Department of Agriculture, reaffirm the role of lean beef in a healthy diet.

The guidelines mirror the 2010 edition on the USDA’s recommendations for lean beef, which includes lean beef as part of a healthy dietary pattern. In the past the Committee has contradicted itself on numerous occasions, excluding evidence from its review library and making recommendations without sufficient scientific evidence to support them. However, we appreciate that the final guidelines and recommendations by the Secretaries are based on the latest nutrition evidence. 

“Lean beef is a nutrient-dense protein available to consumers and the new dietary guidelines reaffirm the current research showing the positive effects of beef in a healthy diet,” ACA Director of Consumer Marketing Erin Beasley said. “We are pleased that consumers can continue to feel confident that choosing beef for their family will provide vitamins and minerals without sacrificing flavor in their meals. ”

First released in 1980, the Dietary Guidelines encourage Americans to eat a healthy diet and focus on foods and beverages that help achieve and maintain a healthy weight, promote health and prevent disease. These guidelines are now reviewed, updated and published every five years. During the reviewing period, the National Cattlemen’s Beef Association worked to ensure the appearance of lean beef on the 2015 Dietary Guidelines for Americans. The inclusion of lean beef will have a positive impact on our industry because the guidelines serve as the foundation for federal nutrition policy affecting the design for school lunches and shapes the recommendations found on USDA’s MyPlate.

While there is no one-size-fits-all diet, Dr. Richard Thorpe, physician and Texas cattle producer, said consumers can feel confident about putting lean beef on their plate knowing the Dietary Guidelines recommend Americans choose lean meat. Thirty-eight cuts of beef now meet government guidelines for lean, including some of America’s favorite cuts like sirloin steak and 95 percent lean ground beef.

“Over the last decade or so, a significant amount of research shows that many people can lose and maintain a healthy weight, support a healthy metabolism and age more vibrantly when they consume more high-quality protein, within calorie goals,” said Thorpe. “As a physician, I see an opportunity to improve the health of Americans in all age categories by choosing nutrient-rich protein foods, like lean beef, more often and by pairing them with more vegetables, fruits and whole grains.”

What's Going On Wednesday: January 6, 2016

Welcome 2016! Just as suspected, your state staffers hit the ground running after returning from a long and appreciated Christmas and New Year break. With convention and the SLE Rodeo just around the corner atop multiple new and ongoing projects, there's lots of planning, fundraising and meeting to be done around the ACA Building in the next couple of months. This post is just about #WhatsGoingOn with your state staffers this week, though, so keep reading for updates regarding convention, the rodeo, The MOOseum, beef marketing and lots more! 

ACA Convention and Trade Show

We have a great lineup of guest speakers and trade show vendors for the Iron City Beef Bash 73rd Annual ACA Convention and Trade Show. Alabama Senior Senator Richard Shelby will be the keynote speaker at the legislative luncheon while Kim Stackhouse-Lawson, Ph.D., Administrator for the U.S. Roundtable for Sustainable Beef, will be the general session guest speaker. Other guest speakers include USMEF's Dan Halstrom  who will speak on "What Lies Ahead for the Beef Export Market," Soren Rodning, DMV, from Auburn University, Extension Ag Economist Derrell Peel from Oklahoma State University and NCBA Executive Director of Producer Education Josh White. 

Be on the lookout for more information regarding this year's convention in January's issue of the Alabama Cattleman. Register online or by mail today by visiting our website.  Reserve your room at the Sheraton: CLICK HERE or call 205-324-500

(Group code: AL CATTLEMEN'S ASSOCIATION)

Scholarships

The scholarship committee has made final decisions and is pleased

to report that over 50 students will be awarded scholarships at the

2016 ACA Convention. Scholarships totals will exceed $50,000 to well deserving students who have excelled both academically and through leadership roles. Letters will go out soon to scholarship recipients!

2016 SLE Rodeo

The 59th Annual SLE Rodeo comes bucking into town March 17-19. This is a family event you don't wanna miss because this year has all kinds of new events including a parade to kick off SLE week! Tickets are easy to buy:

• Call 1-888-2RODEO2 and order over phone
• Visit www.SLERodeo.com and order online through Ticketmaster.
• Visit the Cattlemen's building in Downtown Montgomery or the Garrett Coliseum and buy your tickets in person
• Mail in a ticket order form, which can her found here. 

You're not going to want to miss this family fun show packed with entertainment! Frontier Rodeo Company, PRCA's Stock Contractor of the Year, will be bringing their best including PRCA Saddle Bronc of the Year, Medicine Woman! In between the bucking, bulldoggin' and barrels, Pro Rodeo master comedian Lecile Harris

will entertain the crowd while celebrating 60 years in the business! Don't forget your boogie boots because following Friday and Saturday nights' performances, you'll get to go Dancin' in the Dirt to the Sweet Young'Uns (Friday) and the Wes Loper Band (Saturday). Just in case that's not enough excitement, Thursday night is First Responders Night where FREE general admission is granted to anyone who can present a first responders identification. Friday night is Ladies Night where all ladies tickets will be submitted for some juicy door prizes drawn throughout the show! Lastly, bring those battle cries to the rodeo Saturday

The Sweet Young'Uns will perform
Friday evening following the
show, and the Wes Loper Band will
party in true rodeo fashion Saturday! 

night for College Night, where college students can receive 4 tickets for only $40 with the presentation of a valid college i.d. 

Saddle up and join in the family fun and entertainment for all ages all while enjoying America's original sport, rodeo! Visit our website for more information and a schedule of events.

2016 Membership

This is the best start in years for our membership! As of today our 2016 membership is up to 4,785 with several more to enter from the holidays. Membership deadline is Februrary 26th at noon to go "over the top." Counties must be over by five to qualify for the presidents red coat, 20 SLE rodeo tickets and a secretary shirt. We are happy to have AgriLabs back as the 2016 Over the Top sponsor! They have continued to support ACA for years. Thanks you, AgriLabs!

Don’t forget about the individual prizes all members can qualify to win! The Top Hand club is sponsored by Alabama Ag Credit and Alabama Farm Credit, and current members can win prizes simply by recruiting new members. Check out the January magazine to find a list of prizes.

There are county meetings galore this month! Check out the ACA Calendar and make sure to go to your county's annual meeting! 

Alabama Cattleman Magazine

Were you beginning to think about advertising in the Alabama Catleman magazine this year? If so, February is a great month to do so because it will be the Convention issue handed out to all in attendance at our Convention. Contact Nicky Bechard by January 15 to advertise in our next issue! (334) 265-1867

Checkoff Corner

New Year’s Foodservice Promotion Kicks off with Sysco

 Sysco Central Alabama salesmen will be competing from January 18-March 17 to sell the most pounds of beef. This promotion should generate a nice bump in beef sales of 12-15,000 lbs. (approximately $100,000) of beef in an otherwise quiet selling time for beef in foodservice. Stay tuned for information on the winners in early spring!

Stockyard and Co-Op Mailouts

ACA's Erin Beasley is working on a mailout to all stockyards and Alabama Farmer’s Cooperative stores. These packets will include a newsletter with association updates, copies of the 2016 Beef Checkoff Marketing Plan, Convention speaker and schedule info and SLE Rodeo ticket order forms.

COOL Repealed

Erin has also been in communication this week with retailers regarding the repeal of COOL and a new final rule on ground beef grinding requirements in the supermarket. One of our jobs is to provide information to small retailers to help them better transition when new laws are put in place. Erin does a great job communicating with these retailers. Dr. Powell has been on the phone with Sen. Richard Shelby about this matter (and others) as well. 

Junior Beef Expo

ACA Director of Industry Relations and Youth Activities Curt Berry has been busy planning and fundraising for the 2016 Junior Beef Expo. Now that registration is closed, we can announce that we have 342 entries for this year's show! 

If you have questions or would like to be a sponsor for the show, visit our website, email Curt or call (334) 265-1867. 

January Beef Promotion

Did you know that lean beef is part of a healthy diet? As you kick off your new healthy lifestyle, don’t forget to incorporate lean beef into your meals for a punch of protein and other essential vitamins and nutrients! On Facebook now through January 15 you can comment on the below picture with your favorite meal featuring lean beef to win a $25 beef certificate, a "Beef Strong" fitness tank and a cookbook featuring healthy guides to cooking with lean beef.

The MOOseum

Call today or email Jessica today to book your tour at The MOOseum. Exciting things are in the future for our educational center including a little facelift along with the incorporation of some modern technology! We are excited for what it will offer Alabama's youth in the future. 

AU Agriculture Dean Search

The search for the next Dean for the Auburn University College of Agriculture is coming to a close with four outstanding candidates coming in for their final interviews. Dr. Billy Powell hosted steak dinners for two of the candidates this week at the ACA building and will meet the the other two next week.

Tasty Tuesday: Layered Beef Salad On-The-Go

The New Year is a time for resolutions. Those resolutions often revolve around improving your health and fitness, kicking bad habits or mending/strengthening relationships. Well our challenge to you is to embrace all three of those categories with one grocery item- lean beef! It can help improve your health, power your fitness, kick unhealthy eating habits with great taste and bring families around the dinner table. That sounds like a recipe for a flavorful life, and that's what lean beef can offer you this New Year! 

Don't leave those resolutions behind when you head back to school or work! Take them with you with this week's #TastyTuesday recipe for Layered Beef Salad On-The-Go! It's healthy, delicious and mobile! New Year. New You. Lean Beef.

Get all the information from Beef It's What's For Dinner.

Layered Beef Salad On-The-Go

Total Recipe Time: 15 to 20 minutes
Makes 1 serving

Ingredients

• 3 ounces cooked lean beef (such as Top Sirloin Steak, Strip Steak, Tenderloin Steak or Flank Steak), cut into slices
• 3 cups mixed salad greens or chopped romaine lettuce
• 1/2 cup assorted vegetables (such as shredded carrots, sliced cucumber, grape tomatoes, sliced radish, sugar snap peas)
• 1/4 cup cooked small pasta, rinsed drained chickpeas or Great Northern beans

Dressing:

• 1/4 cup Greek or plain nonfat yogurt
• 1 teaspoon honey
• 1/8 to 1/4 teaspoon chipotle pepper sauce
• 1/8 teaspoon ground cumin
• 2 teaspoons orange juice
• 1/8 teaspoon salt

Instructions

1. Combine dressing ingredients in bottom of medium container or small bowl with lid.
2. Layer salad greens, vegetables, pasta or beans and beef on top of dressing. Close lid securely or cover bowl tightly with plastic wrap; refrigerate until ready to use.
3. Before serving, shake covered container to coat salad well.