If you've never looked at the marketing plan or never heard of it, here's a very brief explanation. This is the document that outlines where and how producers' beef checkoff dollars will be spent in Alabama in the coming year. A group of cattlemen, educators, retailers, etc volunteer each year to spend a day collaborating to develop a draft version of this plan. Then, feedback and input from that group over a span of weeks helps to hone the plan into a document that can be presented for the budgeting process. Cattlemen leaders meet to allocate projected checkoff collections toward the programs in the marketing plan that will have the greatest impact for the benefit of the industry. Finally, a completed version of the marketing plan is presented to the 100+ member ACA Board of Directors for their review and final approval.
This process accomplishes several benefits for cattlemen who pay into the beef checkoff program. Namely, it guarantees the influence of a broad and varied group of stakeholders on checkoff programs in Alabama. It also provides a document that lends itself to accountability so that cattlemen can feel certain that their investment is being used wisely in each program area.
If you have questions about the beef checkoff program in Alabama or the 2012 Alabama Beef Checkoff Marketing Plan, please contact the Alabama Cattlemen's Association.
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very informative blog for online marketing...
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