U.S. Beef Wins Big in Paris
U.S. beef topped the polls in a unique blind taste challenge at the prestigious Paris trade show, Sial, conducted by an independent French marketing research firm. Participants in the checkoff-supported event picked U.S. strip loins, top blades and flank steaks over top-quality strip loins from Argentina, Ireland, Germany and France. For more about the promotion, click here.
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