As is the case with any industry, the way popular media portrays the beef cattle industry has a big impact on public opinion of cattlemen and the product they raise.
Next month, the Southeastern Livestock Exposition will host its 53rd Annual SLE Rodeo. To kick off the advertising campaign for the event, each year the SLE hosts a luncheon at the ACA headquarters building to bring in members of the local media to talk about what's in store for Rodeo Week. This year's media luncheon saw over 60 members of the River Region media sit down together to enjoy a steak with over 50 SLE & ACA members on the 3rd floor of the cattlemen's building.
This creates an excellent opportunity not only to get folks fired up about the SLE Rodeo but also affords a chance for writers, reporters, anchors, and producers to get to know a little more about the state's beef cattle industry. This one-on-one interaction between SLE & ACA members with each major TV and radio station as well as newspapers and online news outlets from the Montgomery media market means a big home run for our industry. Below are a few pictures from the event:
No comments:
Post a Comment