The National Cattlemen's Beef Association has launched "Cow Chow: Exploring What Cattle Eat," a Beef Checkoff-funded, interactive game that shows how proper cattle diets help farmers and ranchers raise high-quality, great-tasting and nutritious beef you can feel good about. According to recent research funded by the Beef Checkoff, consumers are curious about what cattle eat. This subject is highly personal--people believe what cattle eat directly translates into the beef they ultimately eat and serve to their own families.
Cow Chow explores common consumer questions about what cattle eat, such as "Do grain-finished cattle eat only corn their entire lives?" Players choose a rancher (Bill or Jill) and navigate through a series of questions and watch videos to learn more about what cattle eat. As you navigate through the 10-question game and corresponding videos, you'll test your knowledge about what cattle eat from birth to the feedyard. The first-of-their-kind Cow Chow videos were filmed almost exclusively by cattle in Kansas, South Dakota, Texas and Florida wearing specially-rigged GoPro cameras.
When you finish the game, share your results on your Facebook page and challenge your friends to beat your score!
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